Every Door Direct Mail (EDDM) Advertising

EDDM stands for Every Door Direct Mail, a USPS program that delivers postcards or flyers to every mailbox on selected postal carrier routes. It's the most cost-effective way to reach a specific geographic area without buying or building a mailing list.

Advertisers select postal carrier routes that overlap with their target geography, design a postcard or flyer that meets USPS EDDM size requirements, print the pieces, and submit them to the post office for delivery. USPS handles distribution to every active address on the chosen routes.

Postage runs around $0.20-$0.22 per piece. Printing typically adds $0.10-$0.30 per piece depending on size, finish, and quantity. Design and strategy are separate. A typical 5,000-piece EDDM campaign runs $2,500-$4,500 all-in.

The most common EDDM Retail sizes are 4.25 x 11, 6 x 11, 6.5 x 9, and 6 x 12 inches. Each size has different postal eligibility and pricing. We recommend size based on creative needs, message density, and total budget.

Yes. EDDM is often the highest-value channel for regulated healthcare clients (dental, medical, addiction treatment, behavioral health) because direct mail bypasses the platform advertising restrictions that limit digital channels. Every piece passes compliance review for HIPAA-aware language and FTC-compliant claims.

USPS provides demographic data for each carrier route (median income, household size, age) so we can match carrier routes to your ideal customer profile. We layer that with custom market research, drive time analysis, and competitive density to choose the highest-yield routes.

From design kickoff to mailboxes typically runs 3-5 weeks. Design takes 1-2 weeks, printing takes 5-7 business days, USPS delivery takes 3-5 business days after submission. Rush production is possible at premium pricing.

We use trackable phone numbers, dedicated landing page URLs, QR codes, and unique promo codes to attribute response to each EDDM drop. For multi-location healthcare clients we track new patient acquisitions by location and zip code to map response back to specific routes.

Response rates vary widely by industry, offer, and creative. Typical healthcare EDDM campaigns see 0.3-1.5% response rate. A strong offer with clear urgency in a competitive market can drive 2-4%. We benchmark against your industry at strategy phase.

Yes. EDDM design is included in most engagements. We design front and back, write copy, include trackable response mechanisms (QR codes, custom URLs, promo codes), and prepare USPS-compliant files for printing.

Yes. EDDM is a strong fit for grand openings, new location launches, and re-grand openings after renovation. We typically run a 3-touch sequence over 4-8 weeks to maximize awareness and response.

Regular direct mail requires building or buying a targeted mailing list, then printing addresses on each piece. EDDM skips the list and addresses, delivers to every door on chosen carrier routes, and costs less per piece. The tradeoff is geographic targeting rather than individual targeting.

Yes, and it should be. Coordinated EDDM and digital campaigns drive 30-60% higher response than either alone. We sync direct mail drops with digital retargeting, search bidding boosts in mailed zip codes, and follow-up email or SMS for prospects who respond.

Yes. We manage end-to-end EDDM execution including design, printing through our print partners, USPS preparation and submission, and post-drop reporting. Single point of contact, single invoice.

Book a free consultation. We'll review your service area, identify the highest-yield postal routes, and propose a drop size, frequency, and creative direction that fits your budget.