Social Media Profiles

Marketing & compliance glossary

Key terms that come up in regulated-industry marketing.

• HIPAA-compliant marketing: Marketing that handles protected health information in line with HIPAA privacy and security rules.
• Business Associate Agreement (BAA): A contract binding a vendor that touches PHI to HIPAA safeguards; required for many marketing tools.
• LegitScript certification: Third-party verification that lets healthcare and addiction-treatment advertisers run ads on Google and Meta.
• Protected Health Information (PHI): Individually identifiable health data covered by HIPAA that marketing setups must never expose.
• SEO: Earning organic search visibility by matching helpful content to intent and keeping a site crawlable and trusted.
• GEO (Generative Engine Optimization): Optimizing content to be cited in AI answers from tools like ChatGPT, Perplexity, and Google AI overviews.
• AEO (Answer Engine Optimization): Structuring content to win direct answers in search features and AI assistants.
• PPC: Paid search and social advertising where you pay only when someone clicks.
• Programmatic advertising: Automated, real-time buying of digital ad inventory across many sites and apps.
• Conversion rate optimization (CRO): Improving the share of visitors who take a desired action through better pages, copy, and testing.
• First-party data: Information collected directly from your own audience, increasingly vital as third-party cookies fade.
• Local SEO: Optimizing to appear when nearby people search, via Google Business Profile, citations, and local content.

See the full marketing and compliance glossary