Book by Chris Goodman
The Small Business Automation Engine
A practical guide to follow-up, reviews, reporting, lead routing, and simple AI workflows.
Automation should make a small business easier to run, not harder to trust.
In this guide, Chris Goodman gives owners, operators, and marketers a plain-English way to connect the work that often slips through the cracks: web forms, missed calls, CRM records, review requests, reports, staff handoffs, and AI-assisted drafts.
What the Book Covers
This is not a hype book about replacing people with robots. It is a practical guide to building small, reliable workflows that help humans respond faster and serve customers better.
- Lead follow-up automation
- Missed-call workflows
- Form-to-CRM routing
- Appointment reminders
- Review request automation
- Internal staff notifications
- Weekly reporting
- AI-assisted summaries and drafts
The AUTOMATE Framework
The book organizes practical workflow design into a simple framework small teams can actually use.
Frequently Asked Questions
Is this book only for technical people?
No. The book is written for owners, operators, and marketers who need a practical way to think about automation before buying or rebuilding software.
Is this an AI book?
Partly. The book includes AI-assisted workflows, but the larger focus is business process automation: triggers, data, messages, assignments, tracking, and human review.
What should I automate first?
Start with a workflow that is frequent, clear, valuable, and safe enough to test. Common first choices include website form follow-up, missed-call response, appointment reminders, review requests, or weekly reporting.
Can Tridigiam build these automations?
Yes. Tridigiam can help map, build, test, and improve practical automations for lead follow-up, review generation, reporting, CRM cleanup, and AI-assisted workflows.
More Marketing Books by Chris Goodman
Keep building the system with related practical guides:
Want help building your Automation Engine?
Tridigiam can review your forms, lead sources, CRM, calendar, email, review process, reports, staff handoffs, and existing automations, then turn them into a practical workflow map and implementation plan.