Free Resource

Most teams don't fail at optimization because they lack ideas. They fail because testing isn't a system.

Optimize to Dominate is a free, no-fluff guide to running experimentation like a discipline instead of a grab bag of tactics. Get the framework for deciding what's worth testing, protecting decision quality as you scale, and turning wins into repeatable process instead of one-off luck.



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What's inside

  • How to run minimum viable tests (MVTs) that are fast, cheap, and decision-ready
  • Stop-loss and max-win rules that protect ROI before a bad test drains your budget
  • A simple KPI tree you can build in about 15 minutes to keep every test tied to a real business goal
  • How to keep an auditable experiment log so you stop re-running the same failed test six months later
  • Budget guardrails that speed up routine approvals and flag the changes that actually need sign-off

Who this is for

Marketing leads, growth teams, and agency operators who are tired of activity without progress. If you've ever watched a dashboard fill up with test results nobody trusts, this was written for you.

Written by Chris Goodman, founder of Tridigiam, a digital marketing agency built on running real experiments for real clients, not theoretical growth-hacking.

Stop guessing. Start compounding.

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