Free Resource
Your Google Business Profile can make or break local AI visibility — get it right the first time.
The Regulated Industry's GBP Playbook is a tactical guide for healthcare, addiction treatment, and medical aesthetics marketers. Learn how to set up, optimize, and defend your Google Business Profile for local AI Overviews and Map Pack rankings — the compliance-safe way.
What's inside
- The Compliance-First GBP Baseline: categories, services, and NAP consistency you can defend under review
- Category, service, and attribute selection that matches how patients search — without implying results you can't guarantee
- A compliance-safe review request and response playbook that stays inside FTC and HIPAA rules
- Photo and post strategy that builds trust without outcome claims or protected health details
- Turning GBP Q&A into a controlled, on-brand FAQ instead of an open door for the wrong answer
- A measurement setup that ties Map Pack rank, GBP Insights, and call/visit data together so you're not guessing
Who this is for
Marketing directors, agency operators, and clinic or practice owners managing their own Google Business Profile for addiction treatment, behavioral health, medical aesthetics, or other regulated healthcare services. It assumes you already have a GBP listing, not that you're starting from zero or that you're a compliance lawyer.
Win local AI visibility, the compliance-safe way.
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