Free Tools

26 free scans and scores you can run right now.

No sales call, no cost, no catch. Pick a category below, drop in a URL, and get a real score in about a minute.
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Most marketing tools either cost money or exist to sell you something bigger. These don't. We built all 26 of these because the businesses we work with, from regulated healthcare and addiction treatment brands to eCommerce and political campaigns, needed a fast way to see what's actually wrong before paying anyone to fix it. Every score comes from a real check against your site or your answers, not a generic guess.
1

Pick a tool

Browse by category below, or run the Full Site Health Check to cover 14 URL-based tools in one pass.
2

Run the scan

Drop in a URL, answer a few questions, or paste your ad copy, along with your email. Most tools score in under a minute.
3

See what to fix

Get a category-by-category breakdown with plain-language findings, so you know what to fix first.
All-In-One Tool

Free Full Site Health Check

Run all 14 checks at once, SEO, AI visibility, compliance, security, and more, and get one combined report instead of testing each tool separately. Run the Full Check

(3 tools)

How ready your site is for ChatGPT, Perplexity, Google AI Overviews, and classic search results.
AI Visibility Tool

Free AI Visibility Audit

Run your site through a free scan across Discoverability, Clarity, Authority, and Trust and see exactly how visible you are to ChatGPT, Perplexity, and Google AI Overviews. Run the Free Scan

AI Search Tool

Schema & Structured Data Checker

Drop in any live URL and get scored across Core Business Schema, Content & FAQ Schema, Trust & Review Schema, and Technical & Discovery Schema in about a minute. Check My Schema

AI Search Tool

Drop in any live URL and get scored across Direct-Answer Format, List & Table Formatting, FAQ/Q&A Structured Data, and Heading-to-Answer Structure in about a minute. Check My Page

Local SEO & Reputation

(3 tools)

Google Business Profile, citation consistency, and multi-location content risk.
Local SEO Tool

GBP Self-Audit

Answer 12 quick questions about your own Google Business Profile and get scored across Profile Completeness, Content, Reviews, and Local SEO Signals. Take the Audit

Local SEO Tool

Local Citation & NAP Consistency Checker

Answer 10 quick questions about how your business name, address, and phone number show up across Google, Facebook, and directories and get a consistency risk score. Check My Consistency

Local SEO Tool

Multi-Location Duplicate Content Risk Checker

Drop in 2 to 5 location or service-area pages and get scored across Cross-Page Similarity, Duplicate Meta/Title Signals, Location-Specific Differentiation, and Thin Content Risk in about a minute. Check My Pages

Technical SEO & Site Health

(5 tools)

Page speed, broken links, crawl setup, canonical URLs, and security headers.
Site Speed Tool

Core Web Vitals / Page Speed Risk Snapshot

Drop in any live URL and get scored across Render-Blocking Resources, Image Weight, Font Loading Strategy, and Third-Party Bloat in about a minute. Check My Page Speed

Technical SEO Tool

Drop in any live URL and get scored across Internal Link Health, Redirect Chain Risk, External Link Health, and Broken Image/Asset Risk in about a minute. Check My Links

Technical SEO Tool

Sitemap & Robots.txt Health Checker

Drop in any live homepage URL and get scored across Robots.txt Presence, Sitemap Validity, Crawl-Directive Conflicts, and Sitemap Freshness in about a minute. Check My Crawl Setup

Technical SEO Tool

URL Canonicalization & Redirect Consistency Checker

Drop in any live URL and get scored across HTTP → HTTPS Enforcement, WWW / Non-WWW Consistency, Canonical Tag Consistency, and Trailing Slash & Mixed-Content Consistency in about a minute. Check My URLs

Security Tool

HTTP Security Headers Checker

Drop in any live URL and get scored across Transport Security (HSTS), Content Security Policy, MIME-Sniffing & Clickjacking Protection, and Referrer & Permissions Policy in about a minute. Check My Headers

Conversion & UX

(4 tools)

Landing page clarity, mobile usability, checkout friction, and accessibility risk.
CRO Tool

Landing Page CRO Quick-Audit

Drop in any live URL and get scored across Headline Clarity, Call-to-Action Strength, Form Friction, and Trust & Technical Basics in about a minute. Scan My Page

Mobile UX Tool

Mobile Usability Quick-Check

Drop in any live URL and get scored across Viewport Meta Configuration, Responsive Layout Signals, Font & Tap-Target Legibility, and Mobile Navigation & Interstitial Risk in about a minute. Check My Page

eCommerce Tool

eCommerce Checkout Friction Quick-Audit

Drop in your homepage, product page, or checkout URL and get scored across Trust & Payment Signals, Shipping & Pricing Transparency, Form Friction, and Commerce Basics in about a minute. Check My Checkout

Accessibility Tool

Accessibility Quick-Check

Drop in any live URL and get scored on WCAG 2.1 AA risk patterns most often cited in ADA website demand letters — alt text, labels, structure, and keyboard focus. Check My Page

Tracking & Privacy

(2 tools)

Pixel and tag health, plus cookie consent and privacy disclosure gaps.
Tracking Tool

Marketing Pixel & Conversion Tracking Health Checker

Drop in any live URL and get scored across Core Tag Presence, Duplicate/Conflicting Installs, Conversion Event Wiring, and Consent & Privacy Signals in about a minute. Check My Tracking Setup

Privacy Tool

Drop in any live URL and get scored across Cookie Consent Banner Presence, Privacy Policy & Legal Disclosure, Third-Party Tracker Footprint, and Data Collection Form Transparency in about a minute. Scan My Page

(3 tools)

Wasted ad spend, plus Meta and Google Ads policy risk before you get flagged.
Paid Media Tool

Ad Spend Waste Calculator

Enter your monthly ad spend and answer 8 quick questions about how your account is run to get an estimated waste percentage and dollar figure. Calculate My Waste

Paid Media Compliance Tool

Meta Ads Policy Compliance Checker

Answer 8 quick questions about how your business runs Meta and Instagram ads and get a policy-risk score across Special Ad Category, Targeting, Claims, and Verification in under two minutes. Check My Meta Ads Risk

Paid Media Compliance Tool

Answer 8 quick questions about how your business runs Google Ads and get a policy-risk score across Restricted Category Certification, Destination Compliance, Misleading Claims, and Account History in under two minutes. Check My Google Ads Risk

Compliance & Risk

(4 tools)

FTC, HIPAA-pattern, FEC, and public review response risk in your copy.
Compliance Tool

Ad Compliance Risk Checker

Paste your ad or landing page copy and get flagged for FTC, testimonial, and licensing risk language in about 10 seconds, before it ever goes live. Check My Copy

Compliance Tool

Healthcare Marketing Compliance Scanner

Drop in any live URL and get checked for tracking pixels near intake forms, missing privacy disclosures, insecure data collection, and guaranteed-outcome language. Scan My Page

Political Compliance Tool

Political Ad Compliance Checker

Answer a few questions about your political ad’s “paid for by” disclaimer and get an FEC compliance risk score in under two minutes. Check My Compliance

Compliance Tool

Review Response Compliance Checker

Answer 8 quick questions about how you or your staff respond to public reviews and get a HIPAA-pattern and privacy risk score in under two minutes. Check My Risk

Deliverability

(1 tool)

Whether a spoofed email can land in your customers' inbox with your name on it.
Deliverability Tool

Email Authentication Checker

Drop in any domain and get your SPF, DKIM, and DMARC records checked before a spoofed email lands in your customer’s inbox with your name on it. Check My Domain

Frequently Asked Questions

Are these tools actually free?

Yes. No credit card, no trial, no upsell inside the tool itself. You get your score and a category breakdown every time you run one.

Do I have to give my email to see results?

Yes, each tool asks for a URL or a few answers, plus an email, so we can send you a copy of your results. We don't sell that list or spam you with unrelated offers.

How accurate are the scores?

Each tool checks specific, verifiable signals, real HTTP headers, actual page HTML, or your own answers to structured questions, not a black-box AI guess. A low score means something is genuinely worth fixing, not that your site is broken.

Is this the same as a full audit?

No. These are fast, automated checks meant to flag obvious risk and opportunity in about a minute. A full audit goes deeper, with manual review, competitive context, and a prioritized fix list. Think of these tools as the smoke test before the real diagnosis.

Which tool should I start with?

If you only run one, use the Full Site Health Check. It covers 14 of the 26 tools in a single pass. Otherwise, pick whichever category matches what's worrying you most, AI visibility, technical SEO, compliance, or conversion.

Do you keep or sell the data I submit?

We store your submission, meaning your URL, answers, and email, to generate your report and follow up if you want help. We don't sell it to third parties.

From the Blog

Not ready to run a scan yet? Start here.
AI Visibility Index 2026: Adapt or Disappear

Why AI search is reshaping discovery, and what regulated brands need to do about it.
Google AI Overviews Vulnerability: Protect Your SEO

How prompt injection risk affects your schema markup and AI Overview visibility.
How to Navigate Compliance in Digital Marketing for Regulated Sectors

A practical look at compliance-safe marketing for regulated industries.
Schema Markup for Healthcare: A Practical Guide

What structured data actually does for healthcare search visibility.
Next Step

Found something worth fixing?

These tools show you what's broken. Our team fixes it, for regulated industries, eCommerce, and everything in between.
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