Ad Agency Tycoon: Save the Campaign
You have a business, a budget, and one quarter to prove your marketing instincts. Make the calls and see what happens.
Can you save the campaign?
You have a business, a budget, and one quarter to prove your marketing instincts. Make the calls. See what happens.
Client brief BrightSide HVAC Generate qualified service calls before summer.
What is the campaign really trying to do?
A clear objective keeps the budget, message, and measurement pointed in the same direction.
Generate service calls Prioritize people ready to book HVAC work now. High intent Build local awareness Reach more homeowners before they need you. Reach Bring back past customers Increase repeat maintenance and tune-up bookings. Retention Get the cheapest clicks Optimize for low traffic costs, regardless of quality. Risky shortcut
Who should see the campaign?
The best audience is not always the biggest audience. Pick the group most likely to become a valuable customer.
People searching for HVAC repair Small audience, strong immediate intent. Best fit All homeowners in the metro Large reach with mixed levels of urgency. Broad People similar to past customers Useful scale if customer data is clean. Scale Past maintenance customers due for service A known relationship and seasonal need make retention more efficient. Retention fit Everyone within 50 miles Easy to launch, difficult to qualify. Too wide
How will you deploy the $10,000?
Put enough behind the channels that can deliver the objective, but leave room to learn and improve.
More awareness More intent
The remaining budget funds social reach, remarketing, and creative testing.
A strong starting mix: keep enough budget in high-intent search while reserving funds for retargeting and testing.
Where should the click land?
The ad can earn the click. The next page has to earn the inquiry.
Dedicated repair booking page One service, one promise, one clear call to action. Conversion-focused The homepage Familiar, but makes the visitor figure out where to go. Friction A long educational article Helpful for research, but not built for immediate booking. Nurture A click-to-call page Direct path for urgent repairs on mobile. Fast path
Campaign score 0
out of 100 0 impressions
0 qualified leads
$0 cost per lead
0.0x simulated return
Client constraint Target CPL: $150 or less
Your campaign debrief
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This is a fictional educational simulation, not a forecast or guarantee of advertising performance. Results vary by market, offer, tracking, competition, and execution.
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